Open Access
UNLOCKING E-BANKING SUCCESS: EXPLORING MANAGERIAL, FINANCIAL, AND SECURITY FACTORS IN MALAYSIAN BANKS
4
Doctor of Business Administration, Multimedia University of Malaysia
Abstract
This study investigates the determinants of e-banking success in Malaysian banks, with a focus on managerial, financial, and security factors. As the banking sector increasingly embraces digitalization, understanding the key drivers of e-banking success is essential for enhancing customer satisfaction, operational efficiency, and competitive advantage. Through a comprehensive analysis of managerial strategies, financial investments, and security measures, this research aims to uncover the factors that contribute to successful e-banking implementation and adoption. Drawing upon empirical data and insights from Malaysian banks, the study employs quantitative and qualitative methods to explore the relationships between managerial decisions, financial resources, security protocols, and e-banking performance. The findings shed light on the critical factors that shape e-banking success in Malaysia and provide actionable recommendations for banks to optimize their e-banking services.
Keywords
E-Banking,
Success Factors,
Managerial Strategies
References
Ahmad, A. M. K. and H. A. Al-Zu’bi (2011). E-banking functionality and outcomes of customer satisfaction: an empirical investigation. International Journal of Marketing Studies 3(1): p50.
Casal أ³ , L. V., C. Flaviأ،n, et al. (2008). The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services. International Journal of Bank Marketing 26(6): 399-417.
Daud, N. M., N. E. M. Kassim, et al. (2011). Determining critical success factors of mobile banking adoption in Malaysia. Australian Journal of Basic and Applied Sciences 5(9): 252-265.
Delone, W. H. and E. R. Mclean (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce 9(1): 31-47.
Floh, A. and H. Treiblmaier (2006). What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry. A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.(March 26, 2006).
Hanafizadeh, P., B. W. Keating, et al. (2014). A systematic review of Internet banking adoption. Telematics and informatics 31(3): 492-510.
Martins, C., T. Oliveira, et al. (2014). Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application. International Journal of Information Management 34(1): 1-13.
Oly Ndubisi, N. and Q. Sinti (2006). Consumer attitudes, system's characteristics and internet banking adoption in Malaysia. Management Research News 29(1/2): 16-27.
Rod, M., N. J. Ashill, et al. (2009). An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study. Marketing Intelligence & Planning 27(1): 103-126.
Sohail, M. S. and B. Shanmugham (2003). E-banking and customer preferences in Malaysia: An empirical investigation. Information sciences 150(3): 207-217.
How to Cite
UNLOCKING E-BANKING SUCCESS: EXPLORING MANAGERIAL, FINANCIAL, AND SECURITY FACTORS IN MALAYSIAN BANKS. (2024). Global Journal of Humanities and Social Sciences, 3(01), 01-08. https://doi.org/10.55640/gjhss-social-324
Most read articles by the same author(s)
- Mittali Joshi, NETFLIX AND YOUTH: A STUDY ON STREAMING POPULARITY , Global Journal of Humanities and Social Sciences: Vol. 3 No. 07 (2024): Volume 03 Issue 07
- Tara Nath Ghimire, Dol Raj Kafle, Sujata Karki, DIPLOMATIC STRATEGIES OF KING PRITHVI NARAYAN SHAH IN UNIFICATION OF NEPAL , Global Journal of Humanities and Social Sciences: Vol. 3 No. 04 (2024): Volume 03 Issue 04
- FAMILUGBA JONATHAN OLUROPO, IBITOYE MAJEKODUNMI OLUSESAN, ADEDAYO ADEDEJI MATTHEW, OJO MAYOWA CHRISTOPHER, The Resurgence of Military Coups in West-Africa States: The Case of Niger Republic and Its Implications on Peace, Security and Transnational Activities in Nigeria , Global Journal of Humanities and Social Sciences: Vol. 3 No. 04 (2024): Volume 03 Issue 04
- Garry L. Bastida, Analie B. Nemenzo , Drivers of Entrepreneurial Resilience of Farm Entrepreneurs in Davao Region , Global Journal of Humanities and Social Sciences: Vol. 3 No. 03 (2024): Volume 03 Issue 03
- Gunes Erbay, NAVIGATING MATHEMATICAL OBSTACLES: EIGHTH GRADE STUDENTS' JOURNEY IN OVERCOMING LEARNING CHALLENGES IN MATHEMATICS , Global Journal of Humanities and Social Sciences: Vol. 3 No. 03 (2024): Volume 03 Issue 03
- Muhammad Shahid, Humera Siddiqui, UNLOCKING EMPLOYEE ENGAGEMENT: EXAMINING REWARD MANAGEMENT'S IMPACT ON MOTIVATION AND TURNOVER INTENTIONS , Global Journal of Humanities and Social Sciences: Vol. 2 No. 09 (2023): Volume 02 Issue 09
- Murad Haider Shaikh, EXPLORING CULTURAL DIMENSIONS IN EFL TEACHING: CHALLENGES, IMPLICATIONS, AND STRATEGIC APPROACHES , Global Journal of Humanities and Social Sciences: Vol. 3 No. 07 (2024): Volume 03 Issue 07
- Xulong Zhang, Apisak Sukying, The Vocabulary Sizes and Lexical Collocations of University Learners in Thailand. , Global Journal of Humanities and Social Sciences: Vol. 3 No. 03 (2024): Volume 03 Issue 03
- Xiang Li, PRESERVING HERITAGE: INTERNATIONAL COMMUNICATION AND THE INTANGIBLE CULTURAL TREASURES OF THE CENTRAL PLAINS , Global Journal of Humanities and Social Sciences: Vol. 3 No. 05 (2024): Volume 03 Issue 05
- Zhijun Meng, Shanyong Jang, FROM DOCUMENTARIES TO SHORT VIDEOS: THE EVOLUTION OF "STREET INTERVIEWS" , Global Journal of Humanities and Social Sciences: Vol. 3 No. 11 (2024): Volume 03 Issue 11
Similar Articles
- Prof. Benson Rambo, ASSESSING THE INFLUENCE OF PRODUCT DEVELOPMENT STRATEGIES ON PERFORMANCE WITHIN KENYA'S SUGAR INDUSTRY , Global Journal of Humanities and Social Sciences: Vol. 3 No. 02 (2024): Volume 03 Issue 02
- Anant Pradhan, UNVEILING EDUCATIONAL INVESTMENT PATTERNS: UNDERSTANDING FACTORS INFLUENCING FAMILY EXPENDITURE IN INDIA , Global Journal of Humanities and Social Sciences: Vol. 3 No. 04 (2024): Volume 03 Issue 04
- Husmiati Fahrudin, Mohd Dahlan Sulaiman, UNDERSTANDING FAMILY DYNAMICS AND COPING STRATEGIES IN RESPONSE TO SEXUAL ASSAULT FREQUENCY AND DURATION , Global Journal of Humanities and Social Sciences: Vol. 2 No. 04 (2023): Volume 02 Issue 04
- Xiaodan Wang, Book Review: "Educational Processes, Decisions, and the Development of Competencies from Early Preschool Age to Adolescence" , Global Journal of Humanities and Social Sciences: Vol. 3 No. 08 (2024): Volume 03 Issue 08
- Agung Gunawan, MILLENNIALS AND BRAND AWARENESS: THE ROLE OF INTEGRATED MARKETING COMMUNICATION STRATEGIES , Global Journal of Humanities and Social Sciences: Vol. 4 No. 01 (2025): Volume 04 Issue 01
- Tara Nath Ghimire, Dol Raj Kafle, Sujata Karki, DIPLOMATIC STRATEGIES OF KING PRITHVI NARAYAN SHAH IN UNIFICATION OF NEPAL , Global Journal of Humanities and Social Sciences: Vol. 3 No. 04 (2024): Volume 03 Issue 04
- Panca Suharto, OPTIMIZING CARE: STRATEGIES AND BEST PRACTICES FOR MANAGING CHILD WELFARE INSTITUTIONS , Global Journal of Humanities and Social Sciences: Vol. 3 No. 06 (2024): Volume 03 Issue 06
- Jingfu Cheng, SUSTAINABLE PATHWAYS: STRATEGIES FOR DEVELOPMENT IN CHINESE ETHNIC REGIONS , Global Journal of Humanities and Social Sciences: Vol. 2 No. 02 (2023): Volume 02 Issue 02
- Govinda Prasad Guragain, Tara Nath Ghimire, Dol Raj Kafle, Sabita Kumari Mallik, Comparative Analysis of Chinese and Western Grand Strategies in Global Power Politics , Global Journal of Humanities and Social Sciences: Vol. 3 No. 06 (2024): Volume 03 Issue 06
- Emily Mitchell, THE INFLUENCE OF RACE ON HOUSING STABILITY IN SINGLE MOTHERS: AN EXAMINATION OF URBAN AND RURAL DIFFERENCES , Global Journal of Humanities and Social Sciences: Vol. 4 No. 03 (2025): Volume 04 Issue 03
You may also start an advanced similarity search for this article.