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Global Journal of Humanities and Social Sciences

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UNLOCKING E-BANKING SUCCESS: EXPLORING MANAGERIAL, FINANCIAL, AND SECURITY FACTORS IN MALAYSIAN BANKS

DOI https://doi.org/10.55640/gjhss-social-324
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Seyed Hajar Fatemi 1 ,
4 Doctor of Business Administration, Multimedia University of Malaysia

Abstract

This study investigates the determinants of e-banking success in Malaysian banks, with a focus on managerial, financial, and security factors. As the banking sector increasingly embraces digitalization, understanding the key drivers of e-banking success is essential for enhancing customer satisfaction, operational efficiency, and competitive advantage. Through a comprehensive analysis of managerial strategies, financial investments, and security measures, this research aims to uncover the factors that contribute to successful e-banking implementation and adoption. Drawing upon empirical data and insights from Malaysian banks, the study employs quantitative and qualitative methods to explore the relationships between managerial decisions, financial resources, security protocols, and e-banking performance. The findings shed light on the critical factors that shape e-banking success in Malaysia and provide actionable recommendations for banks to optimize their e-banking services.

Keywords

E-Banking, Success Factors, Managerial Strategies

References

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How to Cite

UNLOCKING E-BANKING SUCCESS: EXPLORING MANAGERIAL, FINANCIAL, AND SECURITY FACTORS IN MALAYSIAN BANKS. (2024). Global Journal of Humanities and Social Sciences, 3(01), 01-08. https://doi.org/10.55640/gjhss-social-324

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