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https://doi.org/10.55640/
NETFLIX AND YOUTH: A STUDY ON STREAMING POPULARITY
Mittali Joshi , Asst. Professor, K.E.S Shroff College of Arts & Commerce, Mumbai, IndiaAbstract
This study explores the factors contributing to the popularity of Netflix among youth, focusing on viewing habits, content preferences, and the impact of streaming culture. With the advent of digital media, traditional television viewing has declined, giving rise to streaming platforms as primary entertainment sources for younger audiences. Through a comprehensive survey and analysis of viewing patterns, this research identifies key trends and motivations behind the youth's preference for Netflix. The findings highlight the importance of content diversity, on-demand access, and social influence in shaping streaming behaviour. This study aims to provide insights for media producers, marketers, and educators to better understand and engage with the youth demographic in the evolving digital landscape.
Keywords
Netflix, Streaming, Viewing habits
References
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Copyright of all articles published in (GJHSS) Journal is retained by the authors. The articles are licensed under the open access Creative Commons CC BY 4.0 license, which means that anyone can download and read the paper for free.