Articles
| Open Access |
https://doi.org/10.55640/gjhss-social-316
UNRAVELING THE KEYS TO BANKING TRIUMPH: DECIPHERING CUSTOMER RECOGNITION OF ELECTRONIC BANKING SERVICES
Seyed Alireza Ataei , University of Ardabil Medical Sciences, Ardabil, IranAbstract
In the dynamic landscape of banking, electronic banking services play a pivotal role in determining the success of financial institutions. This study delves into the intricate mechanisms underlying customer recognition of electronic banking services and its impact on the overall triumph of banks. Through comprehensive analysis and empirical investigation, we aim to unravel the essential factors influencing customer perceptions and behaviors in the realm of electronic banking. By deciphering these nuances, banks can refine their strategies, enhance service delivery, and foster sustainable growth in the digital era.
Keywords
Electronic banking services, Customer recognition, Banking success
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Copyright (c) 2023 Seyed Alireza Ataei (Author)
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