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Global Journal of Humanities and Social Sciences

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UNRAVELING THE KEYS TO BANKING TRIUMPH: DECIPHERING CUSTOMER RECOGNITION OF ELECTRONIC BANKING SERVICES

DOI https://doi.org/10.55640/gjhss-social-316
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Seyed Alireza Ataei 1 ,
4 University of Ardabil Medical Sciences, Ardabil, Iran

Abstract

In the dynamic landscape of banking, electronic banking services play a pivotal role in determining the success of financial institutions. This study delves into the intricate mechanisms underlying customer recognition of electronic banking services and its impact on the overall triumph of banks. Through comprehensive analysis and empirical investigation, we aim to unravel the essential factors influencing customer perceptions and behaviors in the realm of electronic banking. By deciphering these nuances, banks can refine their strategies, enhance service delivery, and foster sustainable growth in the digital era.

Keywords

Electronic banking services, Customer recognition, Banking success

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How to Cite

UNRAVELING THE KEYS TO BANKING TRIUMPH: DECIPHERING CUSTOMER RECOGNITION OF ELECTRONIC BANKING SERVICES. (2023). Global Journal of Humanities and Social Sciences, 2(05), 01-07. https://doi.org/10.55640/gjhss-social-316

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