Open Access
NETFLIX AND YOUTH: A STUDY ON STREAMING POPULARITY
4
Asst. Professor, K.E.S Shroff College of Arts & Commerce, Mumbai, India
Abstract
This study explores the factors contributing to the popularity of Netflix among youth, focusing on viewing habits, content preferences, and the impact of streaming culture. With the advent of digital media, traditional television viewing has declined, giving rise to streaming platforms as primary entertainment sources for younger audiences. Through a comprehensive survey and analysis of viewing patterns, this research identifies key trends and motivations behind the youth's preference for Netflix. The findings highlight the importance of content diversity, on-demand access, and social influence in shaping streaming behaviour. This study aims to provide insights for media producers, marketers, and educators to better understand and engage with the youth demographic in the evolving digital landscape.
Keywords
Netflix,
Streaming,
Viewing habits
References
Akhil Tom Rose, Charan S, Milan Jose, Rinu Anna Rajan (2018). Service Quality Dimensions: An Analysis Of Netflix And Theirsustainability In India's Online Video Streaming Platform. International Journal Of Management And Commerce Innovations, Vol. 6, Issue 2, Pp: (1305-1310), Month: October 2018 - March 2019, Issn 2348-7585 (Online).
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Deb Sandipan (2019). How Netflix Is Changing The Way We Consume Entertainment.
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Chawla Ankit, Singh Jagmeet (2018). As Netflix India Completes Two Years In India, A Look At The Challenges It Faces In The Growing Video Streaming Space, As Cited By Akhil Et. Al. (2018) [1].
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How to Cite
NETFLIX AND YOUTH: A STUDY ON STREAMING POPULARITY. (2024). Global Journal of Humanities and Social Sciences, 3(07), 9-13. https://doi.org/10.55640/
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