Open Access
UNVEILING GENDER PATTERNS: EXPLORING CONSUMER BEHAVIOR IN ONLINE SHOPPING AMONG NIGERIANS
4
Department of Marketing. Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Abstract
Investigates the nuances of gender dynamics in online shopping behavior within the Nigerian context. This study delves into the factors influencing online shopping preferences, attitudes, and habits among Nigerian consumers, with a particular focus on gender-based differences and patterns. Through a mixed-methods approach combining quantitative surveys and qualitative interviews, this research aims to uncover the underlying motivations, barriers, and experiences shaping male and female consumers' engagement with online shopping platforms in Nigeria. By unveiling gender-specific patterns and insights, this study contributes to a deeper understanding of online consumer behavior and informs strategic marketing and e-commerce initiatives tailored to the diverse needs and preferences of Nigerian consumers.
Keywords
Gender Dynamics,
Online Shopping,
Consumer Behavior
References
Ajzen, I. (2006). Constructing a TpB Questionnaire: Conceptual and Methodological Considerations.Retrievedfromhttp://www.people.umass.edu/aizen/pdf/tpb.measurement.pdf.
Baldevbhai,P.(2015).A study on consumer demographic profile influences on online shopping behaviour. Indian Journal of Applied Research,5(3).
Baruah, G.( 2013).Customers satisfaction towards online shopping with special reference to teenage group. Indian Research Journal,3 ( 4),1991-2250.
Bhatnagar, A., Misra, S. and Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior.Communications of the ACM, Vol. 43, No. 11, pp. 98-105.
Chang, J. & Samuel, N.( 2004).Internet shopper demographics and buying behaviour in Australia. Journal of American Academy of Business, Cambridge,5(1/2),171-176.
Dholakia, R. & Uusitalo, O.(2002). Switching to electronic stores: Consumer characteristics and the perception of shopping benefits. International Journal of Retail & Distribution Management,30(10), 459-469.
Gabriel, J., Ogbuigwe, T.,& Ahiauzu,L.(2016).Onlne shopping systems in Nigeria: Evolution, trend and prospects. Asian Research Journal of Arts and Social Sciences,1(4), 1-7.
Haq, Z. (2008).Perception towards Online Shopping: An Empirical study on Indian consumers. National Monthly Referred Journal of Research in Commerce and Management, 1(8).
Huang, J.H and Yang, Y.C (2010). Gender differences in adolescents online shopping motivations. Africa Journal of business management ,4 (60).
Kotler, P. & Amstrong, G. (2013). Principles of Marketing (15th ed.) New Jersey: Pearson Education Inc.
KPMG (2017). The truth about online consumers. Retrieved from kpmg.com/onlineconsumers
How to Cite
Adesina Chukwu. (2023). UNVEILING GENDER PATTERNS: EXPLORING CONSUMER BEHAVIOR IN ONLINE SHOPPING AMONG NIGERIANS. Global Multidisciplinary Journal, 2(08), 01-07. https://doi.org/10.55640/gmj-abc212
Most read articles by the same author(s)
- Vikas Shankar, DECIPHERING FRICTION: UNDERSTANDING INTERFACIAL BEHAVIOR IN FIBER-REINFORCED POLYMER COMPOSITES , Global Multidisciplinary Journal: Vol. 3 No. 05 (2024): Volume 03 Issue 05
- Dr. Amelia Torres, Transforming Merger and Acquisition Practice through Artificial Intelligence: A Theoretical and Applied Framework for AI-Enabled Due Diligence and Decision-Making , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Dr. Elena R. Vancroft, Dr. Marcus A. Thorne, Architectural Shifts in Modern Data Ecosystems: Evaluating the Symbiosis of Cloud Computing, Agile Data Modeling, and Business Intelligence for Competitive Advantage , Global Multidisciplinary Journal: Vol. 4 No. 10 (2025): Volume 04 Issue 10
- Raimova G.M., Khodjiyev S.S., Nasirov Q.E., Makhmudova N.K., Comprehensive Analysis Of Biochemical Alterations And Hemostatic Dysfunction In Dexamethasone- And Streptozotocin-Induced Type 2 Diabetes Mellitus Models , Global Multidisciplinary Journal: Vol. 4 No. 12 (2025): Volume 04 Issue 12
- Christabel Ihedike, Mselenge Mdegela, John D MooneY, Godson R.E.E. Ana, Jonathan Ling, DIURNAL EFFECT OF PM10 AND NOX ON CHRONIC OBSTRUCTIVE PULMONARY DISEASE AND ASTHMA IN ABUJA NIGERIA , Global Multidisciplinary Journal: Vol. 3 No. 12 (2024): Volume 03 Issue 12
- Dr. Lukas Meyer, Integrating Hyperautomation, Generative Artificial Intelligence, and Intelligent Infrastructure for Smart Cities: A Unified Socio-Technical Framework , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Renuka Verma, IMPACT OF BRAND STIMULI ON SPENDING BEHAVIOR OF YOUTH IN COSMOPOLITAN CITIES OF NORTH INDIA , Global Multidisciplinary Journal: Vol. 3 No. 09 (2024): Volume 03 Issue 09
- Dr. Amrita K. Desai, Secure, Cost-Optimal, and Integrity-Preserving Data Migration: A Unified Framework for Moving Enterprise Workloads from Proprietary to Open-Source Cloud Databases , Global Multidisciplinary Journal: Vol. 4 No. 10 (2025): Volume 04 Issue 10
- Gustavo Castillo, UNDERSTANDING THE SOCIAL DETERMINANTS OF TUBERCULOSIS: A FOCUS ON HOUSEHOLD CONTACTS AND INDEX CASES , Global Multidisciplinary Journal: Vol. 3 No. 07 (2024): Volume 03 Issue 07
- Dr. Nur Aisyah Binti Rahman, Dr. Andi Muhammad Fadli, A Comparative Study of Rice Seed Marketing Approaches in Malaysia and Indonesia , Global Multidisciplinary Journal: Vol. 4 No. 07 (2025): Volume 04 Issue 07
Similar Articles
- Veronica Theone, The Strategic Integration of Omnichannel Retail Systems: Inventory Transparency, Consumer Value, And AI-Driven Marketing in Contemporary Retail Networks , Global Multidisciplinary Journal: Vol. 5 No. 02 (2026): Volume 05 Issue 02
- Da Eun Kang, Evolutionary Paradigms in Predictive Analytics: Integrating Bayesian Inference and Machine Learning for Financial Risk Assessment and Consumer Behavioral Modeling , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Jeroen Willem de Vries, From Payment Rails to Market Access: Low-Latency Digital Infrastructures and Retail Equity Participation , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Dr. Alejandro M. Rivas, Adaptive FX Hedging and Predictive Learning Architectures for Crypto-Native Enterprises: Integrating Soft Computing, Deep Predictive Coding, and Game-Theoretic Decision Frameworks , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Dr. Matteo Rinaldi, Readability, Governance, and Strategic Transparency in Corporate Narrative Disclosures: An Integrative Examination of Financial Reporting Quality , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Henry P. Lockwood, Intelligent Cloud-Based Deep Reinforcement Learning Architectures for Dynamic Portfolio Risk Prediction and Adaptive Asset Allocation , Global Multidisciplinary Journal: Vol. 4 No. 09 (2025): Volume 04 Issue 09
- Dr. Fabio Moretti, Dynamic Cloud Resource Optimization Using Reinforcement Learning And Queueing Models , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Gemechu Bekana Hailu, EXPLORING INFLATION DRIVERS IN ETHIOPIA: A REGRESSION ANALYSIS FOR ILLU ABBA BOR ZONE , Global Multidisciplinary Journal: Vol. 3 No. 10 (2024): Volume 03 Issue 10
- Adebayo Chukwu, DIGITAL MEDIA OVERHAUL: THE TRANSITION FROM TRADITIONAL TO EMERGING CYBER PLATFORMS , Global Multidisciplinary Journal: Vol. 3 No. 11 (2024): Volume 03 Issue 11
- Dr. Emma L. Carter, Private Equity, Leverage, and Distress Resolution: Governance, Investment Behavior, and Long-Run Value in Leveraged Buyouts , Global Multidisciplinary Journal: Vol. 4 No. 12 (2025): Volume 04 Issue 12
1-10 of 54
Next
You may also start an advanced similarity search for this article.