The rapid evolution of digital technologies has sparked a profound transformation in the media landscape, signaling the shift from traditional media to emerging cyber platforms. This study examines the changing dynamics of media consumption and production as digital media continues to challenge the dominance of conventional print, broadcast, and analog platforms. The transition towards cyber media is marked by the rise of online news outlets, social media, podcasts, streaming services, and other digital communication tools. These platforms have redefined audience engagement, content creation, and distribution methods, offering new opportunities for interactivity, immediacy, and global reach. The paper explores the implications of this shift, including the decline of traditional media's influence, the democratization of information, and the challenges posed by misinformation and digital divides. By assessing both the benefits and drawbacks of cyber media, this study provides a comprehensive analysis of the ongoing media overhaul and its potential future trajectory.

Cyber Media, Digital Media, Traditional Media

Aborisade. The Citizen Reporter: How technology transforms journalism business through citizen reporters in Nigeria. Lambert Academic Publishing, Deutsche, Germany, 2012.

Barry ML, Vinton GC, David DC, Robert EK, Leonard K, Daniel C et al. A brief history of the internet. Internet Society. Retrieved April 11, 2011 from http://isoc.org/internet/history/brief.shtml, 2003.

Boogers M, Voerman V. Suffing citizen and floating voters: Results of an online survey of visitors to political websites during the Dutch 2002 general elections. Information Polity, 2003, 8(1).

Flew Media: An introduction. Oxford University Press, United Kingdom, 2008.

Gillmor D. We the media: Grassroots journalism by the people, for the people. O’Reilly Media, Inc., Sebastopol, CA, 2004.

Kaye BK, Johnson TH. From here to obscurity? Media substitution theory and traditional media in an on-line world. Journal of the American Society for Information Science and Technology, Retrieved January 14, 2009, from ABI/INFORM Global database 2003; 53(3):260– 273.

Klam M. Fear of laptop on the campaign trail. The New York Times 2004, 45.

Mass Communication News Agency Journalism. Retrieved from: masscommunication.blogspot.com/2010/08/newsagency-journalism.html, 9 August, 2010.

McLuhan. Understanding media: The extensions of man. New York, McGraw-Hill, 1964.

Mindy McAdams. Cyber media. Retrieved from: http://mindymcadams.com/cybermedia/cyber.intro.html, 1993.

Rowland D. Whose News? Copyright and the Dissemination of News on the Internet. International Review of Law Computers and Technology, 2003, 17(2).

Wiener Norbert. Cybernetics: Or control and Communication in the Animal and Machine. The new technology press, John Wiley and sons, Inc., New York, Hermann et al. CIE, Paris, 1948.

Wiener Norbert. The Human Use of Human Beings. New York: Da Capo Press, 1954.