Open Access
UNVEILING GENDER PATTERNS: EXPLORING CONSUMER BEHAVIOR IN ONLINE SHOPPING AMONG NIGERIANS
4
Department of Marketing. Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
Abstract
Investigates the nuances of gender dynamics in online shopping behavior within the Nigerian context. This study delves into the factors influencing online shopping preferences, attitudes, and habits among Nigerian consumers, with a particular focus on gender-based differences and patterns. Through a mixed-methods approach combining quantitative surveys and qualitative interviews, this research aims to uncover the underlying motivations, barriers, and experiences shaping male and female consumers' engagement with online shopping platforms in Nigeria. By unveiling gender-specific patterns and insights, this study contributes to a deeper understanding of online consumer behavior and informs strategic marketing and e-commerce initiatives tailored to the diverse needs and preferences of Nigerian consumers.
Keywords
Gender Dynamics,
Online Shopping,
Consumer Behavior
References
Ajzen, I. (2006). Constructing a TpB Questionnaire: Conceptual and Methodological Considerations.Retrievedfromhttp://www.people.umass.edu/aizen/pdf/tpb.measurement.pdf.
Baldevbhai,P.(2015).A study on consumer demographic profile influences on online shopping behaviour. Indian Journal of Applied Research,5(3).
Baruah, G.( 2013).Customers satisfaction towards online shopping with special reference to teenage group. Indian Research Journal,3 ( 4),1991-2250.
Bhatnagar, A., Misra, S. and Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior.Communications of the ACM, Vol. 43, No. 11, pp. 98-105.
Chang, J. & Samuel, N.( 2004).Internet shopper demographics and buying behaviour in Australia. Journal of American Academy of Business, Cambridge,5(1/2),171-176.
Dholakia, R. & Uusitalo, O.(2002). Switching to electronic stores: Consumer characteristics and the perception of shopping benefits. International Journal of Retail & Distribution Management,30(10), 459-469.
Gabriel, J., Ogbuigwe, T.,& Ahiauzu,L.(2016).Onlne shopping systems in Nigeria: Evolution, trend and prospects. Asian Research Journal of Arts and Social Sciences,1(4), 1-7.
Haq, Z. (2008).Perception towards Online Shopping: An Empirical study on Indian consumers. National Monthly Referred Journal of Research in Commerce and Management, 1(8).
Huang, J.H and Yang, Y.C (2010). Gender differences in adolescents online shopping motivations. Africa Journal of business management ,4 (60).
Kotler, P. & Amstrong, G. (2013). Principles of Marketing (15th ed.) New Jersey: Pearson Education Inc.
KPMG (2017). The truth about online consumers. Retrieved from kpmg.com/onlineconsumers
How to Cite
Adesina Chukwu. (2023). UNVEILING GENDER PATTERNS: EXPLORING CONSUMER BEHAVIOR IN ONLINE SHOPPING AMONG NIGERIANS. Global Multidisciplinary Journal, 2(08), 01-07. https://doi.org/10.55640/gmj-abc212
Most read articles by the same author(s)
- Dr. Elena Moretti, Resilient, Automated Monitoring and Fault-Tolerant Control for Critical Building Systems: Integrating GPU-Accelerated Anomaly Detection, Infrastructure-as-Code, and Self-Correcting HVAC Strategies , Global Multidisciplinary Journal: Vol. 4 No. 10 (2025): Volume 04 Issue 10
- Rahul S. Menon, Converging High-Speed Ethernet Technologies for Automotive and Data-Center Domains: Performance, Modulation, and Electromagnetic Considerations for 10 Gb/s Links , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Dr. Alexander J. Reinhardt, A Comparative and Language-Centric Examination of Web Application Security Vulnerabilities and Framework-Level Mitigation Strategies , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Dr. Achieng Kariuki, UNDERSTANDING PSYCHIATRIC MORBIDITY IN STROKE SURVIVORS: A STUDY OF OUTPATIENTS AT KENYATTA NATIONAL HOSPITAL, KENYA , Global Multidisciplinary Journal: Vol. 4 No. 02 (2025): Volume 04 Issue 02
- B.U.Urinov, K. Kh. Majidov, Sh. Sh.Toimurodova, Improving The Efficiency Of The Livestock Feed Preparation Process , Global Multidisciplinary Journal: Vol. 4 No. 12 (2025): Volume 04 Issue 12
- Dr. Fang-Yu Chen, Dr. Xinyue Zhao, Ecological Restoration and Sustainable Transformation of Mining Areas in the Context of China's Modernization Drive , Global Multidisciplinary Journal: Vol. 4 No. 09 (2025): Volume 04 Issue 09
- Shivam R. Montague, Zero-Trust Architecture And Artificial Intelligence In Financial And Healthcare Systems: Enhancing Security, Compliance, And Data Integrity , Global Multidisciplinary Journal: Vol. 4 No. 08 (2025): Volume 04 Issue 08
- Dr. Mark Jamieson, The Role of Judicial Layers in Environmental Justice: First-Level Vs. Cassation-Level Decisions in Forest Destruction Cases , Global Multidisciplinary Journal: Vol. 4 No. 05 (2025): Volume 04 Issue 05
- Johnathan Meyer, Optimizing Zero-Downtime Microservices Migrations: Advanced Strategies for Cloud-Based Database Architectures , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Dr. Erik Lundgren, ADVANCED FRAMEWORKS AND OPTIMIZATION STRATEGIES IN MODERN CLOUD DATA WAREHOUSING: A COMPREHENSIVE ANALYSIS OF ARCHITECTURES, PERFORMANCE, AND FUTURE DIRECTIONS , Global Multidisciplinary Journal: Vol. 4 No. 12 (2025): Volume 04 Issue 12
Similar Articles
- Veronica Theone, The Strategic Integration of Omnichannel Retail Systems: Inventory Transparency, Consumer Value, And AI-Driven Marketing in Contemporary Retail Networks , Global Multidisciplinary Journal: Vol. 5 No. 02 (2026): Volume 05 Issue 02
- Da Eun Kang, Evolutionary Paradigms in Predictive Analytics: Integrating Bayesian Inference and Machine Learning for Financial Risk Assessment and Consumer Behavioral Modeling , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Jeroen Willem de Vries, From Payment Rails to Market Access: Low-Latency Digital Infrastructures and Retail Equity Participation , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Dr. Alejandro M. Rivas, Adaptive FX Hedging and Predictive Learning Architectures for Crypto-Native Enterprises: Integrating Soft Computing, Deep Predictive Coding, and Game-Theoretic Decision Frameworks , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Dr. Matteo Rinaldi, Readability, Governance, and Strategic Transparency in Corporate Narrative Disclosures: An Integrative Examination of Financial Reporting Quality , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Henry P. Lockwood, Intelligent Cloud-Based Deep Reinforcement Learning Architectures for Dynamic Portfolio Risk Prediction and Adaptive Asset Allocation , Global Multidisciplinary Journal: Vol. 4 No. 09 (2025): Volume 04 Issue 09
- Dr. Fabio Moretti, Dynamic Cloud Resource Optimization Using Reinforcement Learning And Queueing Models , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Gemechu Bekana Hailu, EXPLORING INFLATION DRIVERS IN ETHIOPIA: A REGRESSION ANALYSIS FOR ILLU ABBA BOR ZONE , Global Multidisciplinary Journal: Vol. 3 No. 10 (2024): Volume 03 Issue 10
- Adebayo Chukwu, DIGITAL MEDIA OVERHAUL: THE TRANSITION FROM TRADITIONAL TO EMERGING CYBER PLATFORMS , Global Multidisciplinary Journal: Vol. 3 No. 11 (2024): Volume 03 Issue 11
- Dr. Emma L. Carter, Private Equity, Leverage, and Distress Resolution: Governance, Investment Behavior, and Long-Run Value in Leveraged Buyouts , Global Multidisciplinary Journal: Vol. 4 No. 12 (2025): Volume 04 Issue 12
1-10 of 54
Next
You may also start an advanced similarity search for this article.