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Global Multidisciplinary Journal

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DIGITAL MEDIA OVERHAUL: THE TRANSITION FROM TRADITIONAL TO EMERGING CYBER PLATFORMS

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Adebayo Chukwu 1 ,
4 Ph.D, Senior lecturer and Head of Media and Communication Program, Department of Media and Communication, Afe Babalola University, Ado Ekiti, Nigeria

Abstract

The rapid evolution of digital technologies has sparked a profound transformation in the media landscape, signaling the shift from traditional media to emerging cyber platforms. This study examines the changing dynamics of media consumption and production as digital media continues to challenge the dominance of conventional print, broadcast, and analog platforms. The transition towards cyber media is marked by the rise of online news outlets, social media, podcasts, streaming services, and other digital communication tools. These platforms have redefined audience engagement, content creation, and distribution methods, offering new opportunities for interactivity, immediacy, and global reach. The paper explores the implications of this shift, including the decline of traditional media's influence, the democratization of information, and the challenges posed by misinformation and digital divides. By assessing both the benefits and drawbacks of cyber media, this study provides a comprehensive analysis of the ongoing media overhaul and its potential future trajectory.

Keywords

Cyber Media, Digital Media, Traditional Media

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How to Cite

Adebayo Chukwu. (2024). DIGITAL MEDIA OVERHAUL: THE TRANSITION FROM TRADITIONAL TO EMERGING CYBER PLATFORMS. Global Multidisciplinary Journal, 3(11), 5-9. https://www.grpublishing.org/journals/index.php/gmj/article/view/146

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