Open Access
The Impact Of Digital Technologies On Improving Competitive Strategies
Musaxonov Rustam Musaxon o‘g‘li
1
,
,
4
“Department of Industrial Economics and Management”, “Faculty of Industrial Engineering and Management”, Tashkent Institute of Chemical Technology, Tashkent, Uzbekistan
Abstract
The article examines the role of digital technologies in increasing the competitiveness of enterprises. The article explores ways to improve business efficiency using artificial intelligence, cloud computing, the Internet of Things, and platform ecosystems. A case study and regression model analysis of 12 companies showed that digital tools make a significant contribution to increasing revenue, reducing costs, and expanding market share. A tailored strategy for Uzbekistan is proposed and practical advice is given for small and medium-sized enterprises (SMEs). The results confirm the need for digital transformation to create a competitive environment.
Keywords
Digital technologies,
competitive strategies,
transformation
References
Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
Koft, S., & Chatterjee, S. (2021). Revisiting Porter’s Five Forces in the Digital Era. Journal of Business Strategy, 42(3), 181-189.
McKinsey Global Institute. (2020). The future of work after COVID-19. McKinsey & Company.
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Sobirov, A. (2019). Raqamli iqtisodiyotda raqobat strategiyalarining yangi yondashuvlari. O‘zbekiston Iqtisodiyoti, 6(45), 12-20.
UNDP Uzbekistan. (2022). Digital Uzbekistan 2030 Monitoring Report. United Nations Development Programme.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage Publications.
Islomov, I. (2020). Raqamli iqtisodiyot sharoitida korxonalar raqobatbardoshligini oshirish. Ilmiy Axborot, 2(12), 34-41.
Jurayeva, Z. (2022). Raqamli transformatsiya va korxona boshqaruvida strategik yondashuvlar. Management Academy Journal, 5(1), 56-65.
Iyengar, R., et al. (2019). Big Data and Digital Marketing: Enhancing Customer Relationships. Journal of Marketing Analytics, 7(2), 87-100.
Gartner Research. (2021). Top Strategic Technology Trends. Gartner, Inc.
CyberLeninka. (2023). Raqamli transformatsiya bo‘yicha ilmiy maqolalar to‘plami. CyberLeninka.
Lex.uz. (2022). O‘zbekiston Respublikasi raqamli iqtisodiyot siyosati hujjatlari. Lex.uz.
Amazon Annual Report. (2025). Financial and Operational Highlights. Amazon.com, Inc.
Tesla, Inc. (2025). Sustainability Report and Operational Review. Tesla, Inc.
Netflix Investor Relations. (2025). Q1-Q3 Earnings Report. Netflix, Inc.
Uzum Market. (2024). Corporate Presentation and Growth Metrics. Uzum Market.
Payme. (2024). Annual Usage and Financial Overview. Payme LLC.
How to Cite
Musaxonov Rustam Musaxon o‘g‘li. (2025). The Impact Of Digital Technologies On Improving Competitive Strategies. Global Multidisciplinary Journal, 4(12), 16-24. https://doi.org/10.55640/gmj/Volume04Issue12-01
Most read articles by the same author(s)
- Adesina Chukwu, UNVEILING GENDER PATTERNS: EXPLORING CONSUMER BEHAVIOR IN ONLINE SHOPPING AMONG NIGERIANS , Global Multidisciplinary Journal: Vol. 2 No. 08 (2023): Volume 02 Issue 08
- Evangelos Rigopoulos, DECODING EDUCATIONAL DECISIONS: TRACING THE EVOLUTION OF DECISION-MAKING THEORIES , Global Multidisciplinary Journal: Vol. 3 No. 03 (2024): Volume 03 Issue 03
- Adebayo Chukwu, DIGITAL MEDIA OVERHAUL: THE TRANSITION FROM TRADITIONAL TO EMERGING CYBER PLATFORMS , Global Multidisciplinary Journal: Vol. 3 No. 11 (2024): Volume 03 Issue 11
- Aida Sukmawati, Mohammad Hubeis, UNLOCKING ENGAGEMENT: EXPLORING COMPENSATION, LEADERSHIP STYLE, AND EMPLOYEE ENGAGEMENT DYNAMICS , Global Multidisciplinary Journal: Vol. 2 No. 05 (2023): Volume 02 Issue 05
- Mona Asghar Akbari, Behnam Mowlavi, ASSESSMENT OF RADIATION SCATTER AND ATTENUATION BY DENTAL RESTORATIONS IN HEAD AND NECK RADIOTHERAPY: A DOSIMETRIC STUDY , Global Multidisciplinary Journal: Vol. 3 No. 01 (2024): Volume 03 Issue 01
- Dr.Dhaka Ram Sapkota, Dr. Dol Raj Kafle, THE FIRST DECADE OF DEMOCRACY IN NEPAL: CHALLENGES, EXPERIMENTS, AND LESSONS LEARNED , Global Multidisciplinary Journal: Vol. 3 No. 12 (2024): Volume 03 Issue 12
- Chian Hsu, SIMUCERT: MICROCONTROLLER PROFICIENCY CERTIFICATION THROUGH SIMULATION , Global Multidisciplinary Journal: Vol. 3 No. 03 (2024): Volume 03 Issue 03
- Steve Ismail, FOSTERING CHANGE: EXPLORING MOTIVATING FACTORS IN COMMUNITY ENGAGEMENT AMONG NIGERIAN PROFESSORS , Global Multidisciplinary Journal: Vol. 2 No. 07 (2023): Volume 02 Issue 07
- Michael Anichebe, OPTIMIZING HUMAN RESOURCES MANAGEMENT FOR ENHANCED PERFORMANCE IN NATIONAL INDEPENDENT POWER PROJECTS , Global Multidisciplinary Journal: Vol. 2 No. 09 (2023): Volume 02 Issue 09
- Reza Wijaya, BUILDING SYNERGY: HUMAN CAPITAL DEVELOPMENT STRATEGIES FOR COOPERATIVE PERFORMANCE , Global Multidisciplinary Journal: Vol. 3 No. 05 (2024): Volume 03 Issue 05
Similar Articles
- María L. Ortega, INTEGRATING ACTIVE MONITORING, REGULATORY COMPLIANCE, AND INTELLIGENT LOGISTICS: A COMPREHENSIVE FRAMEWORK FOR PHARMACEUTICAL AND PERISHABLE COLD CHAIN INTEGRITY , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Marcus Snowden, An Analysis of Fault-Tolerant Dual-Core Lockstep Architectures and Soft Error Mitigation Strategies in High-Reliability Semiconductor Systems , Global Multidisciplinary Journal: Vol. 3 No. 10 (2024): Volume 03 Issue 10
- Dr. Michael R. Hoffman, Cloud Deployed Ensemble Deep Learning Architectures for Predictive Modeling of Cryptocurrency Market Dynamics , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
- Dr. Elias Van der Meer, Strategic Cybersecurity Governance And Risk-Based Policy Integration In Contemporary Organizations , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Rahul S. Menon, Converging High-Speed Ethernet Technologies for Automotive and Data-Center Domains: Performance, Modulation, and Electromagnetic Considerations for 10 Gb/s Links , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Patrick L. Grayson, Behavioral Biometric Intelligence and Regulatory Convergence in Retirement Account Protection: An AI Driven Security Architecture for 401k Platforms , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Prof. Miranda K. Halloway, An Integrated Model for Enhancing Strategic Flexibility and Advisory-Driven Change in SMEs , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Shivam R. Montague, Zero-Trust Architecture And Artificial Intelligence In Financial And Healthcare Systems: Enhancing Security, Compliance, And Data Integrity , Global Multidisciplinary Journal: Vol. 4 No. 08 (2025): Volume 04 Issue 08
- Dr. Miguel Alvarez, Artificial Intelligence-Driven Transformation of Fleet Management and Sustainable Transportation: Integrated Strategies, Theoretical Foundations, and Practical Implications , Global Multidisciplinary Journal: Vol. 4 No. 11 (2025): Volume 04 Issue 11
- Jeremy S. Blackford, HIPAA as Executable Governance in Cloud Based Clinical Machine Learning Pipelines A Socio Technical and Regulatory Analysis of Automated Auditability and Privacy Preservation , Global Multidisciplinary Journal: Vol. 5 No. 01 (2026): Volume 05 Issue 01
You may also start an advanced similarity search for this article.