Articles
| Open Access |
https://doi.org/10.55640/gmj/Volume04Issue12-01
The Impact Of Digital Technologies On Improving Competitive Strategies
Musaxonov Rustam Musaxon o‘g‘li , “Department of Industrial Economics and Management”, “Faculty of Industrial Engineering and Management”, Tashkent Institute of Chemical Technology, Tashkent, UzbekistanAbstract
The article examines the role of digital technologies in increasing the competitiveness of enterprises. The article explores ways to improve business efficiency using artificial intelligence, cloud computing, the Internet of Things, and platform ecosystems. A case study and regression model analysis of 12 companies showed that digital tools make a significant contribution to increasing revenue, reducing costs, and expanding market share. A tailored strategy for Uzbekistan is proposed and practical advice is given for small and medium-sized enterprises (SMEs). The results confirm the need for digital transformation to create a competitive environment.
Keywords
Digital technologies, competitive strategies, transformation
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Copyright (c) 2025 Musaxonov Rustam Musaxon o‘g‘li (Author)
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